Is Felix the same as Purina

Felix Cat Food Review

Weve rated Felix on ingredient quality, species-appropriateness, recalls, and more. Read our Felix cat food review to learn how this brand stacks up.

The Cats.com StandardRating Felix on What Matters

Weve rated the brand on six key criteria for quality. Heres how it rates in each of these six crucial areas.

Ratings

• Species-Appropriateness 6/10
• Ingredient Quality 4/10
• Product Variety 6/10
• Price 7/10
• Customer Experience 5/10
• Recall History 9/10

Overall Score: 6.17/10

In total, we give Felix cat food a 37 out of 60 rating or a C+ grade.

About Felix

If youre a cat owner in the UK, youve heard of Felix. A European cat food brand owned by Nestle Purina PetCare, Felix is part of the diet of more than one-third of all cats in the UK (according to Purinas website). Though originally a dry cat food brand, Felix now exclusively offers wet cat food varieties.

While Felix may be one of the most popular cat food brands in the UK now, that wasnt always the case. In fact, it was almost delisted by major retailers for poor sales in the 1980s. Felix was relaunched in 1989 with a new mascot a black and white cat named Felix. By 1996, Felix had overtaken the prior brand leader in the UK (Whiskas) and remains one of the biggest brands in the UK.

Sourcing and Manufacturing

Originally produced in Biggleswade, Bedfordshire, the Felix cat food company has changed manufacturers several times over the years. Most recently, the brand was sold to Nestle in 1997. We werent able to determine exactly where Felix products are made, but most Purina products seem to be manufactured in the US and Canada.

Purina states that the quality and safety of their products is their number-one priority. They carry out 300 tests on their raw materials and packaging materials every day along with 1,100 checks per day across the production process and on finished products. Theyve also employed a third-party lab to analyze samples of Felix products for heavy metals, mycotoxins, and other contaminants with no issues.

Recall History

While the Purina company is no stranger to product recalls, we werent able to find any information to suggest the Felix brand has ever been recalled.

There have been customer concerns over the past year about cats refusing Felix products or becoming sick after eating them, but no recall has been issued.

In fact, Purina has published a statement titled, Keeping Pets Safe The Facts About Felix Cat Food, which addresses these concerns. In it, Purina comments, There is no evidence to support a link to our foods and no quality or food safety issues have been found with our Felix products. Any claims to the contrary are not based on fact.

What Kinds Of Cat Food Does Felix Offer?

Felix is a wet food-only brand in the UK. As of 2018, all wet foods made for the UK market are sold in pouches rather than tins. Most of their wet foods are packaged in jelly or gravy, featuring flavors like chicken, beef, lamb, and fish. Felix offers a variety of recipes for all life stages and several kitten foods.

What Do Customers Think Of Felix Cat Food?

Customer reviews for Felix cat food have taken a dive over the past year or so. While Purina admits to changing their formula recently, they claim that the only change they made was to the products appearance. They removed the colorants, but otherwise made no changes to the recipe.

Whether this is true or not is difficult to discern, though its clear that many customers are dissatisfied with the brand right now.

Purinas rating on TrustPilot in the UK has tanked to 1.1 out of 5 with just under 350 reviews over 90% of reviewers have given the brand a 1-star or bad rating.

That being said, some customers are perfectly happy with the brand and have been feeding it to their cat for years with no issues.

Lets take a look at a few reviews from TrustPilot for Felix.

Positive Reviews

My cat wont eat anything else!!!! My cat loves it! Tried her on other products before and she would just turn her nose up. Considering she was a stray I would have thought she would have ate anything! No! It has to be anything Purina! Sge loves as good as it looks. Felix GoodyBag. Purina One Bifensis. Doubly Delicious. Her coat is so soft and she now looks wonderful! I would not give her anything else! Well she wouldnt eat it anyway!- Joy Childs, January 2021

Seems to be some scaremongering going on here. Both my cats are zooming around the house at the speed of light on Felix as good as it looks? Not one that follows scary things on Facebook, rather the facts.- Sarah, August 2021

Negative Reviews

Two cats was vomiting daily, scratching daily and had diarrhoea after eating Felix cat food. Switched to another brand (after carefully looking at the ingredients) and this has stopped. I understand there was an ingredient change that caused this, ie. sugar. I fail to understand why you would add an ingredient that is ok for humans but to add to feline food that has caused a catastrophic and possibly fatal consequences.- Choy Lai Cheung, October 2021

Ive been feeding my cat Felix Doubly Delicious for the past four years with no problems, suddenly once she had started on the new recipe which claims only colourants have been taken out she started to leave most of the food and was being sick most days. I just thought she unwell, took her to the vets who did blood work and could find nothing wrong with her. They suggested a bland food so for a few days I fed her home cooked and she was fine within a day. I then started to feed her the Felix again and within 2 days she became sickly again.- Angela, October 2021

Felix Cat Food Top 3 Recipes Reviewed

How Much Does Felix Cat Food Cost?

Felix is an affordable cat food brand similar to discount and grocery store brands like Whiskas and Meow Mix. For a 20-pack of 100g pouches, youll pay about 10, or about 0.50 per pouch.

Overall, Is Felix Cat Food a Good Choice?

Though Felix appears to offer a modest variety of product choices, they are all nearly identical when you break them down to the list of ingredients.

They do offer several different textures and some products come in gravy versus jelly, but they are all made with the same vaguely named meat and fish ingredients with a smattering of vegetable protein extract, fats and oils, and added sugars.

Felix may be an affordable brand of cat food that some cats seem to like, but recent customer concerns cause us to question whether the low price tag is worth the risk. The only good things we have to say about the brand are related to the low carb content and high moisture content of their recipes. Overall, you can do a lot better than Felix cat food and probably for a similar price point.

Where Is Felix Cat Food Sold?

Because Felix is a UK brand, the best place to buy it is in local pet stores in the UK or from UK-based online retailers. You can shop for Felix online at The Pet Express, PetShop.co.uk, or VetShop.co.uk.

Felix cat food

Discover tasty meals that look like food you might have cooked yourself with sensational combinations of textures and flavours to delight your cats senses with our online Felix cat food and treats range. With creamy Soups, flavourful Sensations, Tasty Shreds, Doubly Delicious and even As Good as It Looks, its hardly surprising that clever cats get Felix! Whats more, we also have a wide selection of yummy Felix cat treats on offer too. Coming in a wide variety of delicious flavour combinations, fun textures and playful shapes, including Play Tubes, Crispies and Goody Bags, Felix cat treats are the perfect way to share more of your mischievous moments together. Shop our full range of Felix cat food and treats today!With more than a third of all cats in the UK regularly eating and enjoying Felix, the quality and safety of our products is our number one priority. We carry out 300 tests every day on the raw materials and packaging materials that enter our factories. A further 1,100 checks a day are carried out across the production process and finished products to ensure our strict quality and safety criteria are met. This is why you can be confident that Felix foods are completely safe for cats to eat. If you are worried by online comments about Felix, getthe factson these misleading claims and the actions we take to support cat owners.

Felix Pick 'n' Mix | Build Your Own Box

Felix Pick 'n' Mix Cat Food Bundles | Purina Direct

Picture the scenario, youve just bought a big bundle of cat food and made some great savings, only to discover that your fussy feline cant stand some of the flavours included. Its highly likely that youll need to throw these pouches away but what if you didnt? What if you could buy a bundle that only included the flavours your cat loves? Thats where our Felix Pick n Mix cat food bundles come in!Put the fun back into your cats mealtimes with the Felix Pick 'n' Mix bundle.Build your box with your cats favourite flavours choose from 24 delicious recipes, to suit all taste-buds, across kitten, adult and senior cat life stages!

Felix cat food

Discover tasty meals that look like food you might have cooked yourself with sensational combinations of textures and flavours to delight your cats senses with our Felix cat food and treats range. With creamy Soups, flavourful Sensations, Tasty Shreds, Doubly Delicious and even As Good as It Looks, its hardly surprising that clever cats get Felix! Whats more, we also have a wide selection of yummy Felix cat treats on offer too. Coming in a wide variety of delicious flavour combinations, fun textures and playful shapes, including Play Tubes, Mini Filetti, Crispies and Goody Bags, Felix cat treats are the perfect way to share more of your mischievous moments together. Shop our full range of Felix cat food and treats today!

Felix As Good As It Looks

Make mealtimes tastier than ever before with our Felix As Good As It Looks, Doubly Delicious cat food range. Boasting two different types of meat or fish and served in a tasty gravy, your cat is sure to find each dish completely irresistible. Whats more, all of our meat pieces are gently cooked to ensure maximum flavour and a wonderfully tender texture. Each meal in our Doubly Delicious cat food offering contains all the essential vitamins and minerals to support your cat, so you can rest assured that theyre getting everything they need, whilst eating a diet that they love. Browse our full range of Felix cat food and discover more delicious diets, including our well-loved Felix Original offering!With more than a third of all cats in the UK regularly eating and enjoying Felix, the quality and safety of our products is our number one priority. We carry out 300 tests every day on the raw materials and packaging materials that enter our factories. A further 1,100 checks a day are carried out across the production process and finished products to ensure our strict quality and safety criteria are met. This is why you can be confident that Felix foods are completely safe for cats to eat. If you are worried by online comments about Felix, getthe factson these misleading claims and the actions we take to support cat owners.